Advertising Effectiveness

Advertising Effectiveness Survey Template by QuestionPro has more than 30 question samples to obtain feedback about ad relevance, believability, motivation, the impact of viewer's lifestyle on the ad etc. This questionnaire example can be edited according to the target audience to gain insights about the effectiveness of the ad, recall value associated with the ad, the ease of understanding the intent of the ad and other such factors related to the ad.

Please view the product/description of the following advertisement. [ENTER AD OR DESCRIPTION]
How well do you remember this advertisement?
Don't remember at all
Remember company but not product or ad
Remember company and product but not ad
Remember ad
(Check all that apply)
If you were describing this ad to a friend, would you say this ad is...

Please check the one box that best indicates how descriptive the statement is of you.
Just like me A lot like me Somewhat like me Not much like me Not at all like me
It is important to me to be treated well.
I like the "royal treatment" in stores
I have somewhat old-fashioned tastes and habits
I like my clothes to look up to date
I never have enough time to shop
I think I am a little bit wild
I think shopping is fun
I often buy things on impulse
I have lots of leisure time
I expect to have more money next year
Based on the features advertised, this ad...
Strongly Agree Somewhat Agree Neither Somewhat Disagree Strongly Disagree
The ad message is understandable.
The advertisement is believeable
The ad's message is relevant to me.
The benefits described in the ad are believeable to me.
After viewing this ad, I would consider purchasing the product.
This ad is much better than other ads for products in this product category.
Please check the one box that best indicates how descriptive the statement is of you.
Just like me A lot like me Somewhat like me Not much like me Not at all like me
My world seems to be coming apart at the seams
I think I am a smart shopper
I like to be outrageous
I feel I get a raw deal out of life
I think a woman's place is in the home
I prefer stores where prices are always low
I never seem to have enough money
I regularly read the newspaper
I have more money now than last year
When I shop, I just want to get it over with

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