Direct Mail Advertising Services Survey Template

Direct Mail Advertising Service Survey Template is created to understand the advertising activities conducted on a regular basis. This survey consists of questions related to indulgence in the advertising activities of an organization, business or even individuals. This survey template has questions that help a researcher understand the needs of an organization or business related to their advertising needs and why would they want to advertise their products or services. This survey consists of questions that are a mix of market research and demography. This survey template can be modified and questions can be added to suit the need of a researcher.



   
 
DIRECT MAIL
 
DETERMINE NEED TO PURCHASE
 
EVALUATED VARIOUS PRODUCTS/VENDORS
 
AUTHORIZED / APPROVED PURCHASES
 
DETERMINED WHERE TO PURCHASE
 
PLACED ORDERS
 
ALL OF THE ABOVE
 
Other (Please Specify)
 

 
   
 
LOGO CLOTHING OR PROMOTIONAL ITEMS
 
DETERMINE NEED TO PURCHASE
 
EVALUATED VARIOUS PRODUCTS / VENDORS
 
AUTHORIZED / APPROVED PURCHASES
 
DETERMINE WHERE TO PURCHASE
 
PLACED ORDERS
 
ALL OF THE ABOVE
 
Other (Please Specify)
 

 
   
 
1. Which of the following best describes your position within the company?

 
CEO/OWNER
 
PARTNER/SENIOR EXECUTIVE
 
PROFESSIONAL (CONSULTANT, LEGAL, MEDICAL, ARCHITECT)
 
FINANCE/ACCOUNTING/PURCHASING
 
MARKETING
 
OFFICE MANAGER
 
ADMINISTRATIVE ASSISTANT
 
TECHNICAL/IT PROFESSIONAL
 
SALES PROFESSIONAL
 
OTHER
 
Other (Please Specify)
 
 
   
 
2. In which state is your office located?
 
   
 
3. Including yourself, how many employees work at this location?

 
1
 
2 TO 7
 
8 TO 19
 
20 TO 49
 
50 TO 99
 
100 OR MORE [IF 100 OR MORE, GO TO END OF SURVEY AND SUBMIT]
 
Other (Please Specify)
 
 
   
 
4. Which of the following best describes the primary business activity of your company at this location? (Please select one answer only)





 
PROFESSIONAL SERVICE FIRMS
 
ACCOUNTING
 
LAW FIRM
 
REAL ESTATE
 
INSURANCE
 
MEDICAL (DOCTOR, DENTIST, PSYCHOLOGIST, ETC.)
 
INVESTMENT OR FINANCIAL FIRM (BANKING, FINANCE, SECURITIES)
 
TECHNICAL/INFORMATION SERVICES
 
CONSULTING SERVICES
 
OTHER PROFESSIONAL SERVICES

 
RETAIL
 
RESTAURANT, BAR, COFFEE SHOP
 
CLOTHING OR SPECIALTY RETAIL STORE LIKE CARDS, GIFTS, ETC.
 
OTHER RETAIL STORE LIKE HARDWARE, SUPPLIES, AND EQUIPMENT
 
SERVICES LIKE CLEANING, REPAIR, ETC.
 
OTHER RETAIL

 
CONSTRUCTION/MANUFACTURING
 
MANUFACTURING FACILITY/PLANT
 
CONTRACTOR/BUILDER/LANDSCAPER/OTHER SPECIALTY
 
CONSTRUCTION
 
OTHER CONSTRUCTION/MANUFACTURING

 
EDUCATIONAL INSTITUTIONS
 
PRIMARY/DAYCARE SCHOOL
 
SECONDARY SCHOOL
 
COLLEGE/TECHNICAL
 
OTHER

 
PUBLIC ADMINISTRATION

 
NON-PROFIT/GOVERNMENT

 
Other (Please Specify)
 
 
   
 
5. Please select the range that best describes the approximate 2000 annual sales for your company at this location.
 
LESS THAN $100,000
 
$100,000 TO $499,999
 
$500,000 TO $999,999
 
$1 MILLION TO $5 MILLION
 
$5 MILLION OR GREATER
 
Other (Please Specify)
 
 
   
6. We are interested in understanding more about the role you play in selecting Website Services for your company. For each of the items below, please tell us what your individual involvement is in the purchasing process.
Please check all that apply from the list below.


ADVERTISING





 
DETERMINE NEED TO PURCHASE
 
EVALUATED VARIOUS PRODUCTS/VENDORS
 
AUTHORIZED / APPROVED PURCHASES
 
DETERMINED WHERE TO PURCHASE
 
PLACED ORDERS
 
ALL OF THE ABOVE
 
Other (Please Specify)
 

 
   
7. How much would you estimate you spent in total and on the following advertising, sales and marketing activities in the past 6 months?
$0


LESS
THAN
$500
$500
TO
$1,500
$1,500
to
$5,000
$5,000
to
$10,000
$10,000
to
$25,000
$25,000
or
More
DON'T KNOW

Advertising in Yellow pages
Advertising in online directory / online yellow pages
Advertising in the local newspaper
Advertising in on-line search engines
E-mail marketing campaign
Holiday greeting cards to customers or clients
Other greeting cards to customers or clients
Logo clothing or promotional items (hats, t-shirts, pens, notepads)
Press release
Direct mail campaign
Market research
 
   
8. For each of the following advertising, sales and marketing services listed, please tell us if your company purchased this service in the past 6 months and if that purchase was made from an offline bricks and mortar vendor or on-line vendor.
WE DID NOT
PURCHASE ITEM AT ALL
PURCHASED ITEM...
BUT NOT ONLINE
PURCHASED ITEM...
ONLINE
Advertising in Yellow pages
Advertising in online directory / online yellow pages
Advertising in the local newspaper
Advertising in on-line search engines
E-mail marketing campaign
Holiday greeting cards to customers or clients
Other greeting cards to customers or clients
Logo clothing or promotional items (hats, t-shirts, pens, notepads)
Press release
Direct mail campaign
Market research
 
   
 
10. If you conducted a direct mail campaign in the past 6 months, how did you go about preparing and sending your direct mail for the most recent campaign you ran?




 
DID THE ENTIRE PROCESS INTERNALLY
(EVERYTHING FROM WRITING LETTER, BUYING SUPPLIES,
PRINTING, STAMPING AND MAILING)
 
OUTSOURCED THE DIRECT MAIL TO AN AGENCY
 
USED AN ON-LINE PROVIDER
 
DID NOT DO A DIRECT MAIL CAMPAIGN
 
   
 
11. If you conducted a direct mail campaign in the past 6 months, which of the following pieces did you send as part of the most recent campaign you ran? [CHECK ALL THAT APPLY]

 
POSTCARD
 
COUPON
 
8 1/2 X 11 LETTER
 
NEWSLETTER
 
BROCHURE
 
GIFT ITEM LIKE MAGNET, PEN, ETC.
 
WE DID NOT DO A DIRECT MAIL CAMPAIGN
 
Other
 

 
   
 
12. If conducted, how satisfied are you with the overall results of your direct mail campaigns, that is the increase in sales you generated or the overall impact on your business.
 
EXTREMELY SATISFIED
 
SOMEWHAT SATISFIED
 
NEITHER SATISFIED NOR DISSATISFIED
 
SOMEWHAT DISSATISFIED
 
EXTREMELY DISSATISFIED
 
   
 
13. Are you aware that there are on-line, full-service direct mail providers that can conduct your entire direct mail campaign for you at a fraction of the time and cost of doing it yourself? They provide custom templates, mailing lists, as well as print, stuff, stamp, and mail your direct mail campaign.
 
NO
 
YES, I AM AWARE
 
   
 
14. How valuable would an on-line, full service direct mail provider be to your business?
 
EXTREMELY VALUABLE
 
SOMEWHAT VALUABLE
 
NOT VERY VALUABLE
 
   
 
16. If you are somewhat unlikely or very unlikely to purchase this service online, Why would you not consider a service like this? [SELECT AS MANY AS TWO ITEMS]

 
POOR VALUE FOR THE MONEY/ PRICE
 
LOW QUALITY OF FINISHED PRODUCT
 
TOO COMPLICATED
 
I LIKE TO BE ABLE TO SEE THE PROOFS OR SAMPLES
 
UNCOMFORTABLE PURCHASING ONLINE
 
WANT TO DO IT MYSELF
 
SLOW SPEED OF SERVICE
 
TOO MUCH OF A HASSLE TO SWITCH VENDORS
 
Other
 

 
   
 
15. How likely would you be to purchase an on-line, full-service direct mail if it were made available?
 
VERY LIKELY
 
SOMEWHAT LIKELY
 
SOMEWHAT UNLIKELY
 
VERY UNLIKELY
 
Other (Please Specify)
 
 
   
 
17. If you acquired a direct mail or sales prospect list in the last 6 months, how did you acquire the list that you used most recently?
 
THE COMPANY
 
PURCHASED A LIST FROM AN EXTERNAL LIST BROKER
 
PURCHASED A LIST FROM A CATALOG
 
PURCHASED A LIST FROM A DIRECT MAIL AGENCY
 
PURCHASED A LIST FROM AN ON-LINE LIST SERVICE
 
DID NOT ACQUIRE A LIST
 
DON
 
Other
 
 
   
 
18. Are you aware that there are on-line list providers who offer customer names and addresses that you can customize to your needs by key criteria such as geography, income and other demographics?
 
NO
 
YES, I AM AWARE
 
   
 
19. How valuable would an online list provider service be to your business?
 
EXTREMELY VALUABLE
 
SOMEWHAT VALUABLE
 
NOT VERY VALUABLE
 
   
 
20. How likely would you be to purchase a list from an on-line list provider service if it were made available.
 
VERY LIKELY [ GO TO THE END AND SUBMIT]
 
SOMEWHAT LIKELY [GO TO THE END AND SUBMIT]
 
SOMEWHAT UNLIKELY
 
VERY UNLIKELY
 
Other (Please Specify)
 
 
   
 
21. Why would you be unlikely to consider a LIST SERVICE like this online?
 
LIST QUALITY
 
UNCOMFORTABLE PURCHASING ONLINE
 
SLOW SPEED OF SERVICE
 
TOO MUCH OF A HASSLE TO SWITCH VENDORS
 
Other
 
 

Why Conduct Direct Mail Advertising Services Survey?

Direct mailer is a form of direct marketing in which businesses or organization send a letter, postcards, customized gifts or other promotional material to past, current or potential customers or clients.

Direct mail can be targeted to both, businesses and individuals. In most cases, direct mailing is predominant to target certain demographic or geographic market. In most cases its bulk mailing but this can be done in smaller quantities as well.

QuestionPro’s direct mail advertising survey is curated by experts and consists of questions that systematically gather insightful feedback about direct mail advertising service and level of satisfaction it has with the people who receive direct mailers. This survey can be deployed to organizations or even individuals who are willing to carry out such advertising campaigns and also to those who receive direct mailers.

A meaningful feedback is collected from those who receive direct mailers and if it changes or influences their purchasing habits in any way. Whether direct marketing helps them narrow down on certain products or services.

Best Uses of Direct Mail Advertising Survey.

One of the best ways of getting compelling, targeted information in front of your audience is direct mailers. Direct mailers are well designed and boost sales and generate leads. Using this survey has its fair share of benefits. Following are some of the best uses of direct mail advertising survey:

  1. This survey helps to understand what exactly what client’s need with respect to direct mailer, how they want to maneuver the campaign and if it will benefit them in the long run.
  2. By deploying this survey a researcher can get a fair idea about what is spending cap of an organization with regards to direct mail advertising. Based on this, organizations can suggest the direct mailer method that would work best for them.
  3. It is easy to process the information obtained by deploying this survey as it has a systematic mix of market research and demographic questions. By asking these questions meaningful insights are obtained regarding client portfolio and their business needs by conducting direct mailer campaigns.

New Product/Concept Testing Surveys

Conjoint Analysis Survey Template

8 questions

Conjoint Analysis Survey Template by QuestionPro is carefully curated by market research experts. You can customize this questionnaire according to the requirement to obtain desired insights, as it consists of the most widely used conjoint analysis questions and examples. This sample can either be directly implement for a specific survey or can be modified as per the target audience before sending it out.

New Product/Concept Testing Surveys

Consumer Product Registration Survey Template

45 questions

Consumer Product Purchase Survey Template by QuestionPro consists of questions about registration information, purchase reason, demographic details etc. This questionnaire is formed by market experts and can be edited as per application. By using the sample, marketers can gain meaningful information from their target audience which in turn can benefit their products and services. Using the examples of questions mentioned in the template, surveys can be sent to a list of respondents.

New Product/Concept Testing Surveys

Sales Training Meeting Satisfaction Survey Template

13 questions

Sales training meeting satisfaction survey template can be implemented after conducting a sales or B2B training as it is critical to collect feedback about how useful it was for the attendees. This sample by QuestionPro has examples of survey questions which can be instrumental in gathering information about the training. It is a questionnaire that can be edited according to the type of training or the attendees.