Mall Purchase Habits

Evaluation of Shopping Options

We are conducting a survey in behalf of [SHOPPING AREA NAME] to find out how you feel about mall shopping. All information obtained will be kept in strictest confidence. Thanks for your help.
What reasons did you have to visit today? (check all that apply)
Kill time
Needed to eat
Buy food & drink
Buy a gift

About how much did you spend per person for food and drink?
Less than $2.50
$2.50 - $4.99
$5.00 - $7.49
$7.50 - $10.00
More Than $10.00
Why did you eat at the mall today?
Kill time
Needed to eat
Reasonable prices
Good dining environment
Good variety
Food outlets easily found
Good customer service
If you did not eat at the mall, why not?
Will eat later
Not hungry/no need
Not enough time
Too crowded/no seats
Too expensive
Poor dining environment
Inadequate choice
Poor service
Will eat elsewhere (outside mall)

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