Sales Followup Survey Template

Sales Followup Survey Template has 30+ questions to gain insights into the reasons why a prospect did not complete a business transaction with the organization and customer perception about a brand. This questionnaire example can be customized to obtain information about where did prospects get access to an organization, what are the products that caught customer's attention and step by step analysis of reasons the customer chose to refrain from making a purchase.

Acquiring and keeping new customers
Using the internet to find new customers
Protecting your assets
Raising capital and getting business credit
People management and team leadership skills
Human resources systems and practices
Becoming a more knowledgeable business person
Zip Code:
To receive your free (60-minute long distance phone card) within two weeks, just take a few minutes now to tell us why, after inquiring about (product), you decided not to purchase.

Completion Time: Approximately 5 minutes
How did you first learn about (product)?
Newspaper or magazine article
Trade show
Search engine
Company website
Internet chat/list
What originally caught your attention about (product) and caused you to inquire about (product)?
When you contacted the company about (product), were you seeking a specific solution to a business need or problem? If so, what?
If you could change the product to make it valuable enough for you to purchase, how would you change it?
When you received the information you requested, did you read it?
What was the main reason you did not purchase (product)?
Already purchased a different product
No longer needed the product
Technical reason not use the product
Put off the purchase for a future time
Am still considering the product
Which one of the following products did you purchase instead of (product)?
Product A
Product B
Product C
Product D
Product E
Product F
Product G
Please describe the main reasons you purchased our competitor's product. What did it offer you that (product) did not?
Did anyone else influence your buying decision?
If yes, how was the influential person related to you and what did they say or do that influenced you?
This last set of questions is about you and your business:
What is your position in your business?
President or CEO
Are you an owner of the business?
What type of business is it?
How long have you been in business?
Starting up now
1 year or less
2-3 years
3-5 years
5-10 years
More than 10 years
How many people does the business employ?
Less than 5
100 or more
Which of the following best describes your business facilities?
Home office
Small office (outside the home - less than 25 people)
Large office (more than 25 people) or multiple offices
Single store
Service facility or distribution warehouse
Manufacturing facility
Multi-level marketing network of mostly home-based people
In what general range is the company's annual sales revenue?
Under $25,000
$25,000 - $50,000
$50,000 - $150,000
$150,000 - $300,000
$300,000 - $500,000
$500,000 - $1,000,000
$1,000,000 - $5,000,000
Over $5,000,000
Mailing address for your free (60-minute long distance phone card):
E-mail Address:
Thank you for taking the time to complete this survey.
Are any of the following reasons why you did not purchase the product?

Choose all that apply:
Reason 1
Reason 2
Reason 3
Reason 4
Reason 5
Reason 6
Reason 7
Reason 8
Reason 9

If you answered "Other," please describe the reason you did not purchase.

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